I should have not joined the
battle if I knew in the first place that the bets would have something to do
with my friends. I should have surrendered at the very beginning when they have
mentioned that many things will surely change after the battle.
There will be no more BOTA for
2008. This was the first statement of Prof. Edward Gonzales and Prof. Mabelle
Olivera during the third annual Tri-media Advertising Campaign Competition
dubbed as Battle of the Ads. However, due to certain conditions, they retracted
their claim and pushed trough to have another one.
Four groups competed and among
them were the Shrooms Advertising Solutions, 31st Avenue Media,
Soleil Levant Advertising Agency and Playful Mind Generations Ad Agency. The
battle was successful and PMG Ad Agency grabbed the title of the grand
champion. Luckily, I was among the copywriters of that group and I was also
chosen as one of the frontliners who defended the campaign in front of the
panelist.
Former competitors mentioned
that even how beautiful one group’s campaign was, everything will still boil
down to how the frontliners will try to defend their executions on the said
judgment day which on our case was last October 17, 2008 at the Robinson’s
Place Ermita, Manila. Not to boast but I guess that part of the winning factors
can be attributed to the five frontliners who stood in front of the hundreds of
spectators.
Being part of the group, I was
like a silent eye that saw how almost everybody functions inside the team.
There were those who thinks, those who shell out their physical capabilities in
running for the props that were stated on the very last minute before the
submission, there were those who give out their allowances for the unexpected
payments, while there were those just smirk at what the others were doing.
My primary task as one of the
copywriters was to write a script for the TV and radio commercial, music video,
etc. So to say, I have done what I believed was my job. There were people who
have done multi-tasking and there were those who overlapped with the others’
works. Sadly, I was among them. My sole intention was to make our craft more
idealistic not minding what others were feeling. My friend told me that I
should no longer be doing that, and when I realized my fault, I immediately
quitted it.
At the last minute of our
preparations, our team captain ordered that just to be able to submit the
needed requirements, we could already run errands for the others. At the point,
I was quite reluctant to do it for I realized that it is no longer my job. Then
again, for the sake of the team, I did it.
But that was not the highlight
of my blog-post, I just mentioned one of the problems that we faced inside our
group.
Actually, I want to address
this post to one of my so-called friends. We have been together for some time
and I also admired this person’s intelligence as well as this person’s innate
skills. Since I am considering this person as my friend, I have told this
person some of my feelings or even secrets saying that this person should not
let anyone know about it.
Then all of a sudden, someone
told me that this person have raised my secret during a conversation with my
fellow blockmates, and not just to my fellow-ordinary blockmates but to those
whom I considered as the black sheep in our team. Well, this secret is not
really related to me but I consider this as a sensitive one so I always handle
the topic carefully. To open it to other people without my prior consent was
what I hated. This person doesn’t even have the right to mention it to other
and this person said that this person will keep what I have told no matter
what.
Lately, others were saying
that there could be something wrong with this person only that they can’t
figure it out. Now, I think, I have the answer. Others were trying to decline
this person but since I don’t know yet this person’s true color, before, I am
always on the defense. Now, I will try to open my eyes and be vigilant, to
offense.
The deed is done and now the
impact of what this person had done to me was truly great. I should have
believed at the very beginning on what the others were saying against this
person. If there was one prize that I truly received at the battle of the ads,
it is the fact that I have known the others’ true colors.
This was maybe one of the
reasons why I couldn’t whole-heartedly proclaim that we have become the
champion. We won in the eyes of the spectators but inside, we learned our true
lessons.
After the announcement of
winners, I have frantically received text messages coming from bitter members
of the other group saying that we should have not won in the first place. I
just said that we would be able to prove them wrong some other time.
After the battle, I also
realized that there were poisonous snakes wandering at the corridors of our
department. This was what I think the reason why we can’t really be on top.
Looking at the facilities, mass comm of AdU has incomparable equipments but the
people behind it were not that good in terms of personality.
The greatest lesson that we
have learned in the event was not in the academics but in the attitude of the
people behind us. Learn whom you will trust and always care to mind yourself.
If and only if… tsk. tsk. tsk…
(-.-)
P.S.
-
Job well done, PMG. Congratulations and Good luck on the upcoming events.
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